Paardaa trading name of ackresponse

Digital signage for shops, restaurants,
expos, events and more

Powered by our own intuitive and easy-to-use subscription based management platform.

  1. 1Pair the screen with a code
  2. 2Send it the artwork
  3. See that it's playing

Note: Our own mock-ups to showcase what we offer as a business to our clients.

Let your story be more visible. Unlock your full potential.

Transform any screen or TV into engaging digital signage with our powerful, intuitive and easy-to-use platform.

Get a quote

Easy content management system

Manage screens and content, schedule by date and time, run every shop, and raise tickets for support and new features, all from one dashboard.

The Paarda dashboard: a greeting banner, counts of shops, screens and screens online, screens that need attention, and today's scheduled media.
The Paarda sign-in page, with the email and password form beside a photograph of a shop floor full of digital screens.

Screens

The shop page for Broad Street Café in London: five screens online, two playlists, and the list of screens with their resolution, orientation, ad placements and when each was last seen.

  • Pair in minutes

    Add a screen, then type its code on the TV. Nothing to install or set up on the device.

  • Organised by shop

    Every screen sits under the shop it hangs in and runs on that shop's own clock.

  • Always know what's on

    Online or offline, what it's playing and when it last checked in. Reset a TV remotely.

Content

The calendar: what each of Broad Street Café's screens is showing, day by day, on the shop's London clock, with today's clips and their hours listed beside it.

  • A library for every shop

    Images and video, cropped once for landscape or portrait.

  • Loops and playlists

    Arrange the loop, trim a video, and save a loop as a playlist to reuse.

  • Schedules

    Play a clip between two dates, on chosen weekdays, or at set times of day.

Artwork and help

The support page, where tickets are raised and followed: content reviews, a plan upgrade, and artwork for a screen in progress.

  • Artwork on request

    Brief new artwork from the dashboard. Plans include an artwork allowance.

  • Support tickets

    Raise a ticket with screenshots attached and follow it through to done.

Video walls

The video wall editor for the Window wall at Broad Street Café: three portrait screens side by side on the canvas, one video of a bouncing ball playing across all of them.

  • One picture, many screens

    Line the screens up on the dashboard and one video plays across all of them, each showing its own piece.

  • Or the same on every screen

    Play one loop on every screen in the wall, all switching at the same moment.

  • Kept in step

    Every screen keeps to one clock, so the picture crosses the gaps between them as one.

Proof of play

The proof of play report: 51,596 plays over the last seven days across five screens and six adverts, with a chart of plays by day and a Download CSV button.

  • Every play counted

    Where and when each advert played, by day, screen and advert, on each shop's own clock.

  • Download as CSV

    Take the plays away hour by hour, to share with advertisers or keep for your records.

How it works

Digital signage in 3 easy steps

  1. 1

    Pair the screen

    Add the screen in your dashboard, then open its activation link on the TV or type its code into the player. Nothing to configure on the device.

  2. 2

    Send it the artwork

    Upload images or video to the shop's library, arrange the loop and press Publish. The screen switches over within seconds.

  3. 3

    See that it's playing

    Every screen reports back to your dashboard: online or offline, what it is showing and when it was last seen. No trip to the shop to check.

Questions, answered.

Screens, installation, content and cancelling. If yours is not here, ask us.

  • Yes. Payment is required in advance to cover the procurement of the screens. A full invoice and the relevant receipts will be provided for your records.

  • Once the quotation has been agreed, we will arrange a site visit to your premises to assess the installation locations. Based on your preferred screen placements and the layout of your shop, we will recommend the most suitable screen sizes for your needs.

  • Yes. We will arrange for our certified electricians and installation team to visit your premises and carry out the installation.

  • Customers are responsible for the installation costs. Once our certified electricians and installers have visited the store to carry out a pre-installation assessment, we will provide a separate quotation and invoice for the installation work.

  • Yes, you can. However, we will need to check its specifications and carry out a compatibility test before confirming. Most modern smart TVs are compatible.

  • Yes. For storytelling-based video advertising, we follow a more tailored approach that involves several stages, including consultation meetings, requirements gathering, analysis, planning and production. As each project varies in scope and complexity, we will provide a separate quotation based on the specific requirements and nature of your project. A separate invoice will also be issued for payment.

  • Yes, you can cancel your subscription at any time. However, if you cancel before the end of your current billing month, the remaining balance for that month will not be refunded.

  • In case you decide to rejoin us, we keep your media files for three days after your plan ends. After that, all stored media files are permanently deleted from our storage.

  • Yes. Our platform lets you combine multiple screens into a single unified display, making it easy to manage and showcase your advertising campaigns across large venues and outdoor events.